Swiss typography: objective, grid-driven, and ruthlessly legible. The red accent is a signal, not decoration.
Sans-serif hierarchy. No ornament. Weight and scale do the work.
Columns, margins, and alignment create rhythm without imagery.
International red punctuates. Black and white carry the message.
Trend context: Swiss/International Style — Müller-Brockmann, Josef Müller, and the grid systems that still define corporate and editorial design today.